Dear World, Meet Prism X Strategy.
Written By: Jessica Borich Founder and Principal Strategist
I am so excited to share with you that I am officially launching my consulting agency – Prism X Strategy. We bring light to solve complex business challenges with our approaches and methodology. By providing a unique perspective, our clients can expect a spectrum of innovative solutions. We partner with high-growth organizations to solve problems, support growth, and expand positive impact through innovative design strategies. Through our highly collaborative approaches, we drive positive organizational change, and co-create solutions that meet the needs of our clients and the communities they serve.
This dream of mine has been in the making for years and it seems a bit surreal to be launching amidst the pandemic. But now more than ever, it’s time for renewal, reinvention and transformation. This is only the beginning of the journey because amongst the pressing social, environmental and development issues we as society face, I believe there is hope and opportunity. That is why I am confident the timing is exactly as it should be because Prism X Strategy can work with organizations to be more purpose-driven and create authentic impact.
Throughout my life, I have been searching for ways to give meaning to and honour my parents’ journey to Canada. However, I never imagined it would show up in the form of a career path or life’s work. My family has a pattern of migration – my grandparents left China for Vietnam during WW2 and 40 years ago (almost to the day I’m making this post), my parents escaped Vietnam by boat to seek a better future for their family. Their journey included imprisonment, transfer of identity, and time in a refugee camp before settling in Canada. Growing up, my four siblings and I witnessed my parents’ hard work ethic as they sponsored 13 family members to immigrate to Canada. We experienced firsthand a failed system where newcomers were not adequately supported. Integration into a new culture was challenging due to language barriers, racial injustices, and a broken system inhibiting people to thrive and reach their full potential. In an effort to be self-sufficient, my mom made multiple attempts at establishing various businesses; however, these were unsuccessful due to the underlying lack of financial access and inclusion. As a result, my parents encouraged us to focus on school, get a good education, and find a good job to prevent us from facing the same hardships they endured.
Thus, I completed my education and started my career. Despite working with a few multinational companies, I found myself feeling disconnected and lacking purpose hence why I was drawn to …